image by Paul Andrew (Annwn)
Allotment is a Cardiff-based creative studio led by Gavin Johnson — a strategist, producer, and fixer with over 20 years of experience across the UK’s cultural and innovation landscape.
From Glastonbury Festival to grassroots regeneration, we specialise in turning big ideas into viable, fundable, and impactful projects — with clarity, creativity, and the right partners.
Artwork - Pete Fowler
SERVICES
Creative Strategy
Turn ideas into clear, fundable projects with purpose.
Build the right networks across culture, tech, and public sectors.
Navigate grants, partnerships, and long-term financing.
WHO WORK WITH ME
TESTIMONIALS
Glastonbury Festival
“Gavin has a unique ability to see the big picture while navigating the practical realities of a live cultural event. His input into our future planning has been insightful, grounded, and genuinely strategic. He asks the right questions and brings clarity where it’s needed most.”
Artist - Annwn
“Working with Gavin on Annwn was a game-changer. He understands artists — but he also understands how to move projects forward. From funding to logistics to quietly solving impossible problems, he’s the kind of producer you want beside you when you're trying to create something bold.”
Electrogenic
“What sets Gavin apart is his ability to bridge the creative and technical worlds. He helped us connect with cultural networks we’d never accessed before, opening up new thinking and opportunities. A trusted sounding board who brings clarity and ambition.”
